The Prism Prize is given to the artist and their team judged to have created the best music video of the past year. More than 130 media professionals did the voting, sorting through more than 300 entries before culling things down to a shortlist of ten.
Haviah Mighty receives a cash prize of $20,000. Everyone else on the shortlist gets a cheque for $1,000.
There were other awards, too.
- Crack Cloud won the Hi-Fidelity Award for music video innovation.
- Director and photography Gennelle Cruz won the Lipsett Award, which honors unique approaches to music video art.
- A special achievement award went to Jordan Oram for exceptional contributions to music video production.
- Writer and artist Leanne Betasamosake Simpson was given the Willie Dunn Award presented to a Canadian trailblazer who has demonstrated excellence within the music, music video and/or film production communities. Leanne received a $2,500 honorarium and was asked to select an emerging Canadian creative to spotlight during the Prism Prize virtual presentation and to be the beneficiary of $2,500; she selected Inuk musician Beatrice Deer.
- The Audience Award went to “Pay It Forward” by Aquakultre.