Head Spotify Dude Daniel Ek Talks About the Future of Music

Spotify may still be (legally) unavailable in Canada, but that doesn’t mean we shouldn’t be following what the company does and the effect it’s having as one of the world’s best-known streaming music services.

The company is headed up by a Swede named Daniel Ek.  CNET reports on what he believes the future holds for music.  And frankly, it’s pretty freakin’ cool.

Daniel Ek was waving his arms in the air, as if molding invisible clay. He swiped his right hand karate-chop style, made a big loop, and then grabbed an imaginary dial with his left and twisted his fist.

Ek, you see, was talking about the future. In this not-so-far-off future, maybe a decade from now, we’re all connected, everywhere, all the time — perhaps via Google Glass, perhaps via sensors built into our clothes, or through other wearable computing devices. Our touch-screen life will require no touching whatsoever, as we control what we’re listening to or seeing through hand motions or simply by talking. And we’ll experience it all in 3D.

In this vision, too, exists a musical soundtrack, tailored for you, fitting for the moment, and piped in not just through typical speakers or headphones but perhaps through musical lightbulbs — or at least through “more intelligent systems” such as the kind Ek is considering for the house he is remodeling in his hometown, Stockholm, Sweden. New musical genres will also emerge as the technology pushes creativity. After all, you’ll be able to reach out and take control of the sound waves.

See what I mean?  Keep reading.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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