Here we go again: Fyre Festival is now looking at Honduras
If you were keeping track, Fyre Festival (also known as FYRE II) was supposed to have taken place this past weekend in Isla Mujeres, Playa Del Carmen, Mexico. Naturally, it all collapsed in murky confusion. So it’s over, right? Nope.
Promoter Billy McFarland is determined to do…something. Now he’s pivoting to Honduras, specifically Utila, one of the country’s Bay Islands. And none of this weekend stuff. It’s being billed as “an experience built for adventurers, creators, and the curious.” Right. Sure.
There’s this statement on the new Fyre Hotels website:
“The inspiration for FYRE started in 2013 when a software engineer and hobbyist pilot challenged Billy to leave NYC and to try and fly a small plane from NYC to a remote Caribbean island. Along the way, Billy overshot, ran out of gas, and was saved by a landing strip on a remote island. The magic of the island created a legend that quickly spread back home. These trips grew from a single engine propeller plane with four crazy entrepreneurs to the talent lead and adventure infused trips that became FYRE Festival.
“After news broke a few weeks ago that we were putting the FYRE IP up for sale, we got a message. A small beach resort and the island of Utila, Honduras had seen the headlines — and they had an idea. They have tapped FYRE to bring global attention to this off-the-map gem, programming unforgettable experiences, and simply enjoying life at the edge of the reef.
“This was a no-brainer for us, so just like that, FYRE has found its way back to the spark that started it all. In early September, FYRE returns to the Caribbean for the FYRE Resort Pop-Up at Coral View Utila—a weeklong escape blending adventure, spontaneity, and paradise. What better way to make our return to the Caribbean after 8 years?”
If you’re rich and stupid, take note of the dates: September 3-10. Godspeed.
