Music Industry

Here’s a new report on music trends in Canada. Where do you fit in?

Each year around this time, the Nielsen Company publishes what they called “The Canada 360 Report” which looks at our relationship with music.

The first of three parts deals with things like smart speakers. Here’s what we learned from this survey of about 1,200 Canadians.

  1. About half of smart speaker owners use them to find and stream music. This points to the fact that those who are willing to pay for a streaming music service and prone to using home voice assistants for finding and playing music.
  2. Voice assistants (and this includes both phones and smart speakers) are used most to check the weather (26%), ask general questions (24%) and listen to music (20%). Only 16% use them for voice calls.
  3. If you pay to stream music, chances are you use 3.2 devices during the course of a week to listen to music.
  4. Those who pay to listen to streaming music services spend an average 34 hours a week listening to music. That works out to 20% of an entire week.

Nielsen promises more info in the coming days.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38443 posts and counting. See all posts by Alan Cross

One thought on “Here’s a new report on music trends in Canada. Where do you fit in?

  • I don’t use any streaming services like Spotify, however when I’m at home or in my office I do sometimes use youtube. At home I listen to local radio (Sonic, CJSR, CKUA) or play cd’s, records, tapes, concert dvd’s, and apparently I’ve been completely missing out on concerts via Netflix and Amazon Prime. In my car and office I listen to radio or play cd’s. Something is always playing in my office from 8 to 5. Something is always playing in my car. Unless I’m watching a tv show or movie, music is always playing in the house during my every waking moment.


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