Here’s a New Term We Need to Learn: “Full Stack Music”

The music industry is changing so fast it’s almost impossible to keep up. One of the latest things I’ve run across is a confluence and integration of radio, on-demand music like streaming and concert tickets. TechCrunch calls this consolidation “full stack music.”

At present, there are three distinct music industries: radio, on-demand music, and concert ticketing. However, we are starting to enter a new phase, where these industries will converge and produce one integrated experience for artists and fans. I’ve taken to calling this full stack music, because at heart it speaks to a holistic experience that integrates these industries through data.

The integration of these three, previously distinct industries will produce a richer experience for artists and fans, unlock a ton of additional subscription, ticketing and advertising revenue for artists and create a better experience for fans. It will resolve the central tension between fans, artists and technology companies that so much ink has been spilled about.

Best keep reading, huh?