The music business can be difficult for new and up-and-coming bands to navigate and find success. Using years of personal experience, Antonio Ponce has written and recently released a book to help fledgling bands ascend the ladder of success in the music industry. Ponce describes his book, Don’t Forget the Business in the Music Business as a “lean valuable quick simple guide”.
Drawing on his band’s experience from playing their first gig to being invited to play a festival in Tokyo six months later, Ponce’s book is a how-to for anyone wanting to enter the music business. The informative book acts as a quick guide for musicians to get a good foundation of the music business and help themselves towards finding success. As many musicians know, talent only gets someone so far in the industry. Artists need to have some working knowledge of the industry to give them that extra edge. Ponce hopes this book helps up-and-coming musicians when opportunity arises.
“I would have loved to have this information when our band started. There were so many unanswered questions that took years of searching and experience to learn. If this book had existed back then, we could have leaped over the fire instead of trying to walk through it! I know a lot of new and current bands stuck on the ‘what to do next?’ question will find value in the book’s contents. I hope this book is a tool musicians can use to help them get into a position to get to the next level and notice what we were able to do as an unknown band and that they can do it too!”
Inspired by many events the author experienced over his career, Don’t Forget the Business in the Music Business originally got the idea after a conversation with a friend and fellow musician.
“It was a combination of several things. One of the biggest was an interaction I had with a musician. We were at a conference in the U.S. and ended up seated next to each other. He was from my city and their band had been around for years, longer than my band. He was telling me how their band had just gotten on iTunes and how that was a really big thing for them. I thought to myself, this was something I could do in five minutes. A lot of conversations like that happened and I realized I knew how to do a lot of things really quickly that would really help a lot of musicians move forward”.