Here’s a Good Timesuck: YouGov’s Music Fan Profiler

November 23, 2014 Alan Cross 0 Comments 0 min read

YouGuv–a site that has absolutely nothing to do with any government or government organization–offers a tool that (allegedly) mines Big Data to offer up a profile of an artist’s typical fan. For example, when I entered “Nine Inch Nails,” I got this. (Click on the image to embiggen.)

When I entered “bull terrier” (I have two of them, Schmooze and Squirt), it returned this.

You can query YouGuv on any brand, person or thing. Good luck. (Via The NME)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 40055 posts and counting. See all posts by Alan Cross