Here’s how crazy dedicated BTS fans are. This is…astonishing.

BTS, the biggest thing to come out of South Korea since–well, ever, maybe, has their second English-language single coming later this month. Called “Butter,” they teased it by posting an hour-long video of a cartoon slab of butter melting into the shape of a heart.

No music. No other images. Just a drawing of some butter melting.

When it debuted, 300,000 fans watched it live. Since then, almost 16 million other people have watch this.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Here’s how crazy dedicated BTS fans are. This is…astonishing.

  • May 7, 2021 at 6:54 pm
    Permalink

    Speaks to the attention span of the younger generation doesn’t it!

    Reply

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