Here’s how crazy dedicated BTS fans are. This is…astonishing.
BTS, the biggest thing to come out of South Korea since–well, ever, maybe, has their second English-language single coming later this month. Called “Butter,” they teased it by posting an hour-long video of a cartoon slab of butter melting into the shape of a heart.
No music. No other images. Just a drawing of some butter melting.
When it debuted, 300,000 fans watched it live. Since then, almost 16 million other people have watch this.
Speaks to the attention span of the younger generation doesn’t it!