Here’s how to see the new MuchMusic documentary in theatres

[Another one from Elisa F.G. – AC]

Channel 29, no matter where or who’s television set it was, channel 29. MuchMusic wasn’t channel 29 for every household, either way “turn to 29” was a common phrase, and we barely had the channel! – So much fuzzy Much!

299 Queen Street West: Whether you were from one end of the country or you were living in the heart of Toronto, you knew that address. Now fast forward to present day and the address is still the same but its contents and stories are not. A new documentary 299 Queen Street West is going through the content, the stories and after a successful run at SXSW it’s making its way to Canadian audiences.

The MuchMusic Experience Tour is screening in 13 cities with one-night-only shows including an Intimate and Interactive (much like the 90’s show) candid discussion panel with Canadian director Sean Menard and the VJs who paved the way and helped establish the MuchMusic brand and its popularity.

“This story highlights the beauty of creative freedom. MuchMusic didn’t have large budgets and a lot of resources, they went live on the air because it was cheaper than editing pre taped segments and despite all of these shortcomings they managed to revolutionize Television”

No scripts, no direction, no experience and broadcasting live, VJs had to figure it out the way we all despise – the hard way. Pressure makes diamonds, which was the case for Much and its origin story.

With narrations by Steve Anthony, Rick Campanelli, Monika Deol, Denise Donlon, Erica Ehm, Namugenyi Kiwanuka, Sook-Yin Lee, George Stroumboulopoulos, Bill Welychka, and Michael Williams – 299 Queen Street West opens those enormous heavy glass doors for old times sake. No need to wait outside the building for a VJ to toss you a fluorescent entry bracelet (thank you technology) Tickets are available at You can also view a trailer there.

The MuchMusic Experience Tour kicks off in Toronto on September 22, 2023, enough time to make sparkly bristle board “I love you” signs … if that’s still your thing all these years later.

  • Toronto – Sept 22
  • Montreal – Oct 17
  • St. John NB – Oct 18
  • Charlottetown PEI – Oct 24
  • Halifax NS – Oct 25
  • Ottawa – Oct 28
  • Calgary – Nov 1
  • Hamilton – Nov 4
  • Edmonton – Nov 8
  • Regina – Nov 13
  • Vancouver – Nov 24
  • Victoria – Nov 25
  • Winnipeg – Nov 27

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38542 posts and counting. See all posts by Alan Cross

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