Music Industry

Here’s something for car fans to watch for in music videos

If you’re still a fan of music videos, a new subtle form of product placement is starting to appear.

Fiat Chrysler has been making the rounds of record labels, offering up vehicles for use in music videos. In fact, they’ve been pursuing this big of marketing strategy for the past four years now.

It seems to be paying off in terms of consumer impressions, too. The Drum reports that Fiat Chrysler vehicles appeared in videos with a cumulative viewership of 20 billion. Much of that number comes from Wiz Khalifa’s “See You Again” which features no fewer than six Dodge vehicles. It’s been seen over four billion times.

Fiat Chrysler is careful about which vehicles they loan out. I can’t imagine a that Dodge Caravans are in big demand by directors.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38343 posts and counting. See all posts by Alan Cross

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