If you’re still a fan of music videos, a new subtle form of product placement is starting to appear.
Fiat Chrysler has been making the rounds of record labels, offering up vehicles for use in music videos. In fact, they’ve been pursuing this big of marketing strategy for the past four years now.
It seems to be paying off in terms of consumer impressions, too. The Drum reports that Fiat Chrysler vehicles appeared in videos with a cumulative viewership of 20 billion. Much of that number comes from Wiz Khalifa’s “See You Again” which features no fewer than six Dodge vehicles. It’s been seen over four billion times.
Fiat Chrysler is careful about which vehicles they loan out. I can’t imagine a that Dodge Caravans are in big demand by directors.