Music Industry

Published on March 1st, 2019 | by Alan Cross

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Here’s something for car fans to watch for in music videos

If you’re still a fan of music videos, a new subtle form of product placement is starting to appear.

Fiat Chrysler has been making the rounds of record labels, offering up vehicles for use in music videos. In fact, they’ve been pursuing this big of marketing strategy for the past four years now.

It seems to be paying off in terms of consumer impressions, too. The Drum reports that Fiat Chrysler vehicles appeared in videos with a cumulative viewership of 20 billion. Much of that number comes from Wiz Khalifa’s “See You Again” which features no fewer than six Dodge vehicles. It’s been seen over four billion times.

Fiat Chrysler is careful about which vehicles they loan out. I can’t imagine a that Dodge Caravans are in big demand by directors.




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About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.


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