Here’s the new Adele song. Thoughts?

Besides Taylor Swift, Garth Brooks, and maybe one or two others, Adele is one of the few artists on the planet who can still sell physical units by the boatload. Or at least she was when she released her 25 album. The last count on that one is global sales of 22 million.

But that was six years ago and much in the music world has continued to change. She knows that. Her management knows that. Her label knows that. I wonder what their sales expectations are for 30 when it comes out on November 19? No pressure.

This is the first single. Thoughts? (As I write this 21 hours after the video debut, it’s already received 36,051,506 views.) At the same time, big pop radio stations on both US coasts are ignoring the song.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

2 thoughts on “Here’s the new Adele song. Thoughts?

  • October 17, 2021 at 10:55 am
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    How can anyone not love Adele’s beautiful voice and style ? I like the song a lot but it’s still not “Set Fire to the Rain”. Goosebumps

    Reply
  • October 22, 2021 at 12:05 am
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    So many couples broke up during and because of the pandemic. Her new stuff deals with a marriage breakup so it will be cathartic for her fans dealing with the same issues.

    Reply

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