Here’s the trailer for the new doc on MuchMusic
When MTV debuted on August 1, 1981, Canadians flocked to places with satellite dishes (remember those 12-foot things that some people–including me–once had in their backyard?) so they could watch music videos 24 hours a day. There were several bars and restaurants I’d frequent just to watch MTV.
But then the CRTC woke up to what they considered to be anti-Canadian cultural imperialism and MTV was made illegal. In response, CHUM Ltd was granted the right to create a homegrown music video channel. And lo, MuchMusic was born in 1984. (Note that “Much” is “CHUM” spelled backward. Well, almost. Close enough.)
Much became a cultural phenomenon, creating a link between music fans from St. John’s to Victoria and north through the Territories. Much’s effect on Canadian music cannot be overstated.
Now, at long last, there’s now a documentary about Much. Now that the film has had its premiere at SXSW, we have a trailer. Take a look.
6 thoughts on “Here’s the trailer for the new doc on MuchMusic”
CHUM is Muhc spelled backwards….close, but not Much.
Where did you go to spelling school? CHUM spelled backwards is MUHC.
It was a joke, obviously.
As someone who was a teenager when MM started I’ll definitely watch this but….CHUM spelled backwards is MUHC…
Weird that they didn’t include Ed the Sock