September 10, 2023

Here’s the trailer for the new doc on MuchMusic

When MTV debuted on August 1, 1981, Canadians flocked to places with satellite dishes (remember those 12-foot things that some people–including me–once had in their backyard?) so they could watch music videos 24 hours a day. There were several bars and restaurants I’d frequent just to watch MTV.

But then the CRTC woke up to what they considered to be anti-Canadian cultural imperialism and MTV was made illegal. In response, CHUM Ltd was granted the right to create a homegrown music video channel. And lo, MuchMusic was born in 1984. (Note that “Much” is “CHUM” spelled backward. Well, almost. Close enough.)

Much became a cultural phenomenon, creating a link between music fans from St. John’s to Victoria and north through the Territories. Much’s effect on Canadian music cannot be overstated.

Now, at long last, there’s now a documentary about Much. Now that the film has had its premiere at SXSW, we have a trailer. Take a look.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37020 posts and counting. See all posts by Alan Cross

6 thoughts on “Here’s the trailer for the new doc on MuchMusic

  • CHUM is Muhc spelled backwards….close, but not Much.

  • Where did you go to spelling school? CHUM spelled backwards is MUHC.

    • It was a joke, obviously.

  • As someone who was a teenager when MM started I’ll definitely watch this but….CHUM spelled backwards is MUHC…

  • Weird that they didn’t include Ed the Sock


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