Here’s Why You Want to Play the Super Bowl Halftime Show

February 3, 2014 Alan Cross 0 Comments 0 min read

Bruno Mars and his people have to be very happy today.

1. His halftime show was the most-watched gig of its kind–ever. Bigger than U2, Madonna, Michael Jackson, Paul McCartney and Prince. More than 115 million (!!!) people tuned in, a full five million more than what Beyonce got last year and a million more than the previous record held by Madonna. And it’s higher than the average viewership of the game, which was 111.5 million.

2. Sales of Mars’ “Jukebox” soared 164% following his performance. We won’t see the full effect of his Super Bowl gig until the numbers come out a week from Wednesday.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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