Bruno Mars and his people have to be very happy today.
1. His halftime show was the most-watched gig of its kind–ever. Bigger than U2, Madonna, Michael Jackson, Paul McCartney and Prince. More than 115 million (!!!) people tuned in, a full five million more than what Beyonce got last year and a million more than the previous record held by Madonna. And it’s higher than the average viewership of the game, which was 111.5 million.
2. Sales of Mars’ “Jukebox” soared 164% following his performance. We won’t see the full effect of his Super Bowl gig until the numbers come out a week from Wednesday.