Here’s Why You Want to Play the Super Bowl Halftime Show

Bruno Mars and his people have to be very happy today.

1.  His halftime show was the most-watched gig of its kind–ever.  Bigger than U2, Madonna, Michael Jackson, Paul McCartney and Prince.  More than 115 million (!!!) people tuned in, a full five million more than what Beyonce got last year and a million more than the previous record held by Madonna.  And it’s higher than the average viewership of the game, which was 111.5 million.

2.  Sales of Mars’ “Jukebox” soared 164% following his performance.  We won’t see the full effect of his Super Bowl gig until the numbers come out a week from Wednesday.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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