Editors have a new album called In Dream coming out October 2nd. Another song from the album just received its world radio debut. Not on the BBC. Not on NPR. Not on any big commercial terrestrial station. No, it received its world premiere with Zane Lowe on Apple’s Beats 1.
It’s still early in Beats 1 existence to determine if this kind of promotion will help a band quickly gain significant traction. Yes, Spotify, Rdio, Tidal and all the rest of them have exclusives, Bbt the radio nerd in me wonders about the potential benefits of a simultaneous world-wide premiere of a song introduced by a real, live human being. I like it.