Please, kids. Stop doing this. Go back to eating Tide Pods or something.
It’s called the “Kiki challenge” (sometimes spelled “Keke”) or, in some places, the “In My Feelings Challenge.” It works like this: as Drake’s “In My Feelings” plays in a moving car, a person jumps out and begins dancing alongside while the car continues down the street.
Here’s what can happen.
— ? (@itsonlyakram) July 28, 2018
Then there’s this idiot.
“Bruh, I’m a do the keke challenge and you gon run me over with your car. We gon get a million views with this. It’s litt ???” pic.twitter.com/AnUwOIBNaE
— Mark!E Young (@YoMarkie) July 29, 2018
Or this dummy.
— Barbara Kopylova (@baabsxx) July 15, 2018
Police in Mumbai, India, aren’t impressed with this.
— Mumbai Police (@MumbaiPolice) July 26, 2018
I confess that I did laugh at this.
— Dogs But Also Dogs (@DogsButAlsoDogs) July 29, 2018
Seriously, though, people. Stop it.