HMV Canada Pushes Ahead with Vault Streaming Music Service

HMV knows that they gotta modify their business model as CD sales continue to decline. They’ve decided to get into the streaming music business.  The Globe and Mail talks a look at The Vault. [Full disclosure: I do a lot of work for HMV and the Vault project.]

The Internet might have knocked the wind out of old-school music retailers, but HMV Canada is betting it can embrace the digital world without giving up on its bricks and mortar.

Restructuring specialist Hilco UK bought the Canadian chain in 2011 from its British parent, HMV Group PLC, as sales dwindled after more than a decade of music piracy. Hilco saw the clearly changing music and entertainment marketplace, but it also saw a successful, recognized brand – so the new master of His Master’s Voice is trying something new at the re-energized retailer.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “HMV Canada Pushes Ahead with Vault Streaming Music Service

  • December 6, 2013 at 11:24 pm

    What's happening with inmyvault? Can't get in today just get a message – new HMV digital service coming soon. Nothing they told me about as far as I can recall. Hasn't been working all that well lately anyway. I blamed my old computer/ Rogers. Maybe not?


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