How are most people getting their music these days? You have one guess.
A new study by the International Federation Of The Phonographic Industry (the global group representing the interests of the recorded music industry, otherwise known as IFPI) released a new study on music consumption called Engaging with Music. It surveyed 44,000 people in 22 countries (including Canada) about their music listening habits. Here are some topline statistics.
- Streaming accounts for 32% of all music consumption. (That’s everyone from Spotify and YouTube to TikTok)
- 74% reported using some kind of streaming service.
- 46% pay for streaming
- 19% get their music from YouTube while 8% say that TikTok is their go-to source.
- The average person listens to 20.1 hours of music a week, which appears to be an all-time high.
- People in Nigeria listen to the most music at 30.4 hours/week. China is second at 28.3 followed by India at 25.7.
- 17% got their music from radio
- 10% listen to bought-and-paid-for physical formats (CDs, vinyl, etc.)
- 32% said they listened to some kind of live-streamed event
- 30% say they still bother to steal music
More can be found here.
