How big is streaming now? Unbelievably big.

New figures are in from the US recorded industry for 2019–and they’re astonishing.

  • Streaming accounted for nearly 80% of record industry revenues in America in 2019. That helped the overall recorded music market grow by 13%.
  • The major labels are now bringing in US$1 million every hour from streaming.
  • Streaming brought in more money than the entire recorded music market just two years earlier.
  • Downloads? Not doing so well. They only generated 8% of all revenues, taking things to the lowest point since 2006 when the idea of digital purchases was still very new.
  • 10% of revenues were generated by physical product like CDs and vinyl.
  • By way of comparison, streaming only brought in 5% of revenues in 2009 while physical accounted for 59%

Still think streaming isn’t going to stick?

More analysis here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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