How Cell Phones Have Changed the Concert Experience
You don’t need me to tell you that a disturbing number of people spend entire concerts with their cell phones in front of their faces instead of actually being in the moment of a live performance. But there’s even more to the impact of the cell phone than that.
From Hypebot:
During the recent IAB Mobile Marketplace 2012 event in New York City, Live Nation executive Russell Wallach gave a presentation about how mobile is impacting the way consumers attend live events. In his presentation, he included findings from a new study that looked at mobile usage during live events and tied it all together with how mobile opportunities in commerce and advertising will continue to increase in correlation with consumer mobile adoption.
“Both the increase in smartphones and tablets are creating more opportunities for our product, which at the end of the day is going to be the driver for our business long-term,” Wallach said in a report first presented by Mobile Commerce Daily. “We look at this trend as something that is going to be moving quickly as we continue to see more smartphone adoption.”
This is good reading. Follow up here.
Back in my day which wasn't that long ago… You put your key and your cash in your Docs and walked into the crowd knowing that for the next 3-4 hours you were going to be dancing/ moshing/ stage diving/ and crowd surfing!
The idea of going to a concert and not getting totally emersed into the music and the moment blows my mind.
I can't wait for the next time The Prodigy come to town… And I will tell you now that my smartphone will not be leaving my car.
Nothing more frustrating than a sea of little screens recording a minute and a half of a middle of a song that they will never look at, but may also never regret not living in the moment. When I saw Eddie Vedder at Benaroya Hall, any time that you even looked at your cellphone one of the employees immediately told you to turn it off. It was a little bit uncomfortable to have this happen during the performance, but overall it helped.
Cell phones at a concert are just as bad as cell phones at a movie theatre. Disrespectful to everyone.