How Does an Indie Artist Stay Relevant?

Great article from American Songwriter:

How often does a band you love come out with new music? If your answer is “typically once a year” you win the prize (which is getting to read the rest of this article). Last night at a happy hour with some clients I had the unique opportunity to chat with Wise Girl (an independent artist) and the CEO of Melody Robot (and freelance ad agency producer) at the same time. It was great. I love picking their brains to see how the two different sides think and bouncing ideas off of them to see how they resonate.

Looking to successful businesses and marketing campaigns can help eschew old music industry models to advance independent music. Lately my big thing is product cycle.

Finish it up here.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “How Does an Indie Artist Stay Relevant?

  • September 11, 2012 at 7:47 pm

    I'm hearing the same terms thrown around, be remarkable, stand out, this article mentions "raw magnetism". Here's the problem. Everything has been done. Every conceivable gimmick, genre of music, and marketing ploy is cliche.


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