Music Industry

How many songs are REALLY uploaded to streaming services every day? There’s some dispute.

For the longest time, conventional wisdom in the music industry was that somewhere around 60,000 new songs were uploaded to streaming music services (and some say just Spotify) every week. That’s a lot, but given the ease at which artists can post their material, it seemed reasonable.

Now, though, two CEOs of major labels say that number is too low. Sir Lucian Grainge (Universal) and Steve Cooper (Warner Music Group) recently put the number of daily uploads to Spotify, Apple Music, Amazon Music, SoundCloud and so on at 100,000. That’s…more. A lot more.

But then along came Bill Werde, a former executive with Billboard, who did some calculations. He says that once you take into account remasters, remixes, edits, and various duplicates for different territories and countries, a more realistic number is around 23,000 new tracks a day.

Also this week, Apple Music, in trumpeting the fact that it has 100 million songs available on its platform said “every day, over 20,000 singers and songwriters are delivering new songs to Apple Music.” Does that mean each of them is uploading five songs? It’s not out of the realm of possibility.

Whatever the number, the competition for our ears is insane.

I’ve heard another stat, too: 20% of the songs on Spotify have never been streamed once. If you want to hear some of those lost songs, try a site called Forgotify.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38398 posts and counting. See all posts by Alan Cross

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