How much media do you consume each day? Let’s find out.
This Nielsen study of media consumption is out of the US, but I’m willing to bet that a lot of it can be applied to Canadian habits.
In the first quarter of this year, American adults (i.e. people 18+) spent nearly one-half of their day (11 hours and 6 minutes) consuming some kind of media. We can break things down this way:
- About 4 hours of live TV (a few minutes higher than at the end of last year)
- About 2 hours and 30 minutes on a smartphone
- Close to 2 hours of radio
- 47 minutes on a table
- 39 minutes watching/listening to media on a computer
- 36 minutes of time-shifted TV
- 22 minutes on some kind of Internet-connected device (a smart speaker, maybe?)
- 14 minutes on a game console
- 6 minutes with a DVD/Blu-ray
Drilling down to specific demographics, the average person 18-34 spends an average of 29% of their media day with live TV, which is equal to the time they spend on their smartphones. About 16% of the day is spent with radio, which is equal to all the other demos right up to age 65.
One more: The average American spends 45 minutes per day on some kind of social media.
If you want the full study, go here.
