How Smartphoners are Streaming Radio

This is from All Access Music Group.  Radio folks should pay attention.

Each week, in this space, we have been discussing smartphones.  We have shared with you many key findings from NuVoodoo’s 2013 national studies of Radio listeners 18-54. 

Essential take-away #1: Daily tasks, social patterns, lifestyle habits, entertainment, and consumer behavior are all moving rapidly onto our phones.  A massive culture shift is in progress.

Essential take-away #2: Radio stations can still get in on the ground floor and protect the audiences we have.  Radio listeners who own smartphones are still listening to and valuing radio stations as much as listeners who do not.  They are not sliding down a slippery slope.  Their TSL, behavioral patterns, and emotional attachment to stations all closely resemble those of non-smartphoners.

Put those two take-aways together, and we get a very clear message:  This is a great moment of opportunity for Radio, this time, to get ahead of a curve.

Keep reading.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “How Smartphoners are Streaming Radio

  • September 2, 2013 at 12:57 pm
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    I use the Sirius XM radio app for no less than 30 hours a week in streaming content. They allow customizable music stations and their premium talk shows are made available the next day as downloads to compete with the podcasting movement. It's brilliant. Terrestrial stations NEED to make note of it. It's very cool. Not sure how ad revenue can be modified on the new platforms, but that is for the experts to decide. I am a simple consumer who knows what it's gonna take to stay relevant in the smart phone era.

    Reply

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