How Streaming Makes a Hit Record Last Longer

I’ve been follow the comings and going of hit records longer than I want to admit. Lately, though, it seems that some hits are luxuriating in their popularity for longer than usual. Was I imagining things? Apparently not. From CNET:

The digital era has turned the music industry upside down — and it’s even redefining what makes a hit record. But that doesn’t have to be a bad thing, as streaming offers long-term benefits the traditional record industry could only dream of.

That’s the message from a panel of industry insiders at music conference and festival The Great Escape in Brighton.

“We’ve built this hits-based industry and it doesn’t work for streaming — longevity is where streaming really comes into its own,” says Sammy Andrews of record label Cooking Vinyl, who participated in the panel with representatives of companies including Spotify and Warp records.

Read the whole thing here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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