How to Sell Cars to Punks and Goths
This article from Jalopnik made me laugh.
Once upon a time, there was a decade called the 1990s. Things were better then. Americans were prosperous and blissfully unaware of concepts like terrorism or extensive domestic surveillance. And unlike today’s good-for-nothing Millennials, young people could be bothered to get off their asses and actually buy cars.
The problem was that many of these youths dressed in ways that were upsetting to car salespeople at companies like Ford. They wore baggy clothing. They had body jewelry — in their noses, in some cases. They were sullen and listened to angry music like “The Korn” and “The Nirvana.”
So how were Ford dealers instructed to sell their new Focus to these strange young people? By not calling the police and kicking them out of showrooms, according to this now-hilarious 1999 article in Wards Auto.
