How to Sell Cars to Punks and Goths

This article from Jalopnik made me laugh.

Once upon a time, there was a decade called the 1990s. Things were better then. Americans were prosperous and blissfully unaware of concepts like terrorism or extensive domestic surveillance. And unlike today’s good-for-nothing Millennials, young people could be bothered to get off their asses and actually buy cars. P

The problem was that many of these youths dressed in ways that were upsetting to car salespeople at companies like Ford. They wore baggy clothing. They had body jewelry — in their noses, in some cases. They were sullen and listened to angry music like “The Korn” and “The Nirvana.” P

So how were Ford dealers instructed to sell their new Focus to these strange young people? By not calling the police and kicking them out of showrooms, according to this now-hilarious 1999 article in Wards Auto

Continue reading. There’s a happy ending for all concerned.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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