How to Sell Music Discovery on the Radio

Radio consultant Sean Ross’ latest column explores the whole notion of how to sell the concept of music discovery to radio listeners.  His focus is primarily on the CHR format, but I think his recommendations are viable for any format.


  1. Be hosted:  NO VOICETRACKING
  2. Advocate for the music
  3. Let listeners advocate for the music
  4. Play a FEW hits
  5. Start listening to albums again
  6. Promote what you’re doing


For details on Sean’s plan, go here.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “How to Sell Music Discovery on the Radio

  • May 4, 2012 at 4:56 pm

    Come for the job-begging stay for the blogging


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