How to shoot a music video for about $20

Back in the golden age of music videos, a single clip could cost millions.

  1. Micheal and Janet Jackson, “Scream” (1995): $7 million (original budget)/$11.2 million (2018 dollars)
  2. Madonna, “Die Another Day” (2002): $6.1 million/$8.3 million
  3. Madonna, “Express Yourself” (1989): $5 million/$9.9 million
  4. Michael Jackson, “Black or White” (1991); $4 million/$7.2 million
  5. Guns N’ Roses, “Estranged” (1993): $5 million/$6.8 million

You get the idea, but there’s more here if you want.

With today’s technology, the cost of recreating a serviceable music video–certainly one good enough for fans of YouTube–has dropped to practically zero. Check out what Mondo Cozmo managed to do with about $23 CAD.

Mondo headed to Revelstoke Mountain Resort in BC, climbed to the top of a mountain and let ‘er rip. All he used was his previously-purchased GoPro camera in selfie mode.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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