Back in the golden age of music videos, a single clip could cost millions.
- Micheal and Janet Jackson, “Scream” (1995): $7 million (original budget)/$11.2 million (2018 dollars)
- Madonna, “Die Another Day” (2002): $6.1 million/$8.3 million
- Madonna, “Express Yourself” (1989): $5 million/$9.9 million
- Michael Jackson, “Black or White” (1991); $4 million/$7.2 million
- Guns N’ Roses, “Estranged” (1993): $5 million/$6.8 million
You get the idea, but there’s more here if you want.
With today’s technology, the cost of recreating a serviceable music video–certainly one good enough for fans of YouTube–has dropped to practically zero. Check out what Mondo Cozmo managed to do with about $23 CAD.
Mondo headed to Revelstoke Mountain Resort in BC, climbed to the top of a mountain and let ‘er rip. All he used was his previously-purchased GoPro camera in selfie mode.