In another study that links together the senses, Professor Charles Spence, a behavioral scientist from Oxford University, has shown that music can make food taste better–if paired together properly. I quote from the Daily Mail:
In Ultraviolent restaurant in Shanghai, fish and chips are served up to a backdrop of the Beatles, while in El Celler de Can Roca in Girona, Spain, scented meringue comes with a commentary describing Barcelona footballer Lionel Messi in action, a clip which apparently brings out the citrus flavours in the dessert.
The so-called digital seasoning also applies to wine, helping drinkers to enjoy their tipple by up to 15 per cent more, if served alongside the right music.
If you’re a coffee drinker, you should try Pavarotti. Learn more about food and music pairings here.