How to Use Music to Get Your Food to Taste Better

In another study that links together the senses, Professor Charles Spence, a behavioral scientist from Oxford University, has shown that music can make food taste better–if paired together properly. I quote from the Daily Mail:

In Ultraviolent restaurant in Shanghai, fish and chips are served up to a backdrop of the Beatles, while in El Celler de Can Roca in Girona, Spain, scented meringue comes with a commentary describing Barcelona footballer Lionel Messi in action, a clip which apparently brings out the citrus flavours in the dessert.

The so-called digital seasoning also applies to wine, helping drinkers to enjoy their tipple by up to 15 per cent more, if served alongside the right music.

If you’re a coffee drinker, you should try Pavarotti. Learn more about food and music pairings here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38524 posts and counting. See all posts by Alan Cross

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