Music History

I used to think that ABBA was alone when it came to those costumes. I was wrong. Very, very wrong.

If you Google “ABBA costumes,” you’ll get over half a million hits with the top one being an ad for an Amazon marketplace where you can buy them. The second hit? Same thing for eBay. There’s a whole industry based on the classic looks of Sweden’s biggest musical export.

Well, they did have…style. But hey, it was the 70s.

Up until this week, I thought these particular fashion adventures were particular to ABBA. Apparently not, though. points us to these other Swedish acts from the 70s. What follows is a sample of ABBA’s, um, peers from the 70s. See the whole gallery here.



Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37914 posts and counting. See all posts by Alan Cross

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