If you Google “ABBA costumes,” you’ll get over half a million hits with the top one being an ad for an Amazon marketplace where you can buy them. The second hit? Same thing for eBay. There’s a whole industry based on the classic looks of Sweden’s biggest musical export.
Well, they did have…style. But hey, it was the 70s.
Up until this week, I thought these particular fashion adventures were particular to ABBA. Apparently not, though.
BoredPanda.com points us to these other Swedish acts from the 70s. What follows is a sample of ABBA’s, um, peers from the 70s. See the whole gallery here.