IKEA is planning to make audio equipment called “Frekvens”
IKEA–Swedish for “assemble it yourself”–is about to launch its own line of electronics under the name “FREKVENS,” which is Swedish for “frequency.”
The company has enlisted a Swedish audio firm called Teenage Engineering to design and manufacture 22 different pieces of gear, including “electronic choir, vinyl player, party lighting and everything else you need in order to throw a really good music party.”
It sounds like some of that stuff might need some assembly, but I assume equipment like turntables and speakers will come ready to use out of the box.
Here’s more from the press release:
Insights of how important music is in young people’s life will be the starting point in the upcoming collection FREKVENS, where IKEA will explore how to engineer new solutions for having fun, together with Jesper Kouthoofd from Teenage Engineering.
“We know that for younger people spontaneity is key. The idea of gathering some friends could become a reality in minutes. What is then needed at home? Or maybe you want to bring along the party somewhere else? Together with Teenage Engineering we want to explore the possibilities of bringing the party with you and what else you need for a great party.” says Michael Nikolic, Creative leader at IKEA Range & Supply.
IKEA also released this video.
