Imagine This in Your Dashboard
If you’re a future BMW/MINI driver, this is the kind of gear you’ll soon seen in the dashboard.
Imagine no more. It’s here. From Motoring File:
Beginning today, owners of BMW models equipped with the Apps option and MINI models equipped with MINI Connected can enjoy a fully integrated Stitcher SmartRadio™ app experience in their vehicle. Stitcher SmartRadio is the mobile leader in on?demand news, entertainment, sports and talk radio, delivering over 10,000 radio shows and live stations to customers around the globe.
BMW and MINI drivers can create a personal talk radio station experience with fresh, up-to-the-minute episodes of news, entertainment, sports, talk and live radio programs streamed directly to the vehicle’s infotainment system via the Stitcher SmartRadio App on the iPhone.
Already I’m impressed. Then some this next bit.
In addition to creating stations that run the programs users already know and like, a special feature helps users discover new content. Known as the Smart Station, this feature recommends other programs listeners may enjoy, based on their personal preferences automatically identified by existing program selections.
Yowser. If I’m the head of a terrrestrial radio group, I suddenly have a very cold feeling in my stomach. It’s one thing to compete against the stations that take up the other 23 presets on the radio, but what if you have an algorithm that picks radio stations for you from a selection of 30,000?
If you’re in the radio business, I hope to hell that you’re paying attention to all this. Read more here.