In a Band That Wants to License Your Music for $$$? Read This

It usd to be that lending or licensing your music for the advertising a product or service was ultimate sell-out.  “You’re perverting art for the sake of a dollar!” and all that.

Today, though, licensing music is seen as a savvy and necessary way to get your music heard in a very crowded marketplace.  A good licensing opportunity might be the difference between making the rent on the rehearsal space or having the band break up due to lack of funds.

So let’s assume you’re in an indie band and you’re looking for a revenue stream like this.  What do you do? How do you get started?  How do you keep from being ripped off?

Start with this little tutorial.  Maybe it’ll help.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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