Chance the Rapper has completely written the rule book when it comes getting his music out there, proving that it is possible to have a very successful career without signing to a record label.
Labels are very good at things like distribution, marketing, and promotion. But Chance is clever, too. He struck a deal with riding-sharing company Lyft to make his debut album, The Big Day, available free to riders and drivers.
Here’s a statement from Lyft:
“After working with Chance the Rapper to create an episode of Undercover Lyft in support of Chicago Public Schools, we were excited to continue our collaboration by partnering on his first official album with riders and drivers at the center of the experience,” says Austin Schumacher, Head of Culture and Entertainment at Lyft. “From cassette tapes to passing the aux cord, music and driving have always gone hand in hand, and we wanted to create a new in-car experience. We’re thrilled to partner with Chance again, and to continue supporting artists who share our values to highlight their work and the causes they believe in.”