This Indie Band Has More Than 2 BILLION Views on YouTube

Ever hear of Boyce Avenue? I confess that until this morning, they’d escaped my attention. But then again, I don’t spend all that much time on YouTube. The Florida band has amassed over 2 billion YouTube views and has over 7.5 million subscribers to their channel.

Who are these guys? And how did they do it? Forbes takes a look.

Many brands have tried to make YouTube work for them, creating premium content for consumers to engage with and hopefully share. A few have done it well, but they’ll all tell you that it isn’t easy. Even more artists have attempted the same, and the success rate might be slightly higher, but the platform lends itself to that slightly more.

There is one act that has not only found success on the site, but which has made a name for themselves as the biggest “YouTube band” out there. As of late last year, Boyce Avenue have accumulated an astounding 2 billion views and more than 7.5 million subscribers on the platform. What is perhaps even more impressive than the numbers themselves is the fact that the group has managed to do so with very little outside support. They are an unsigned band (now), and yet they can outpace even the best of them on YouTube.

I spoke with frontman Daniel Manzano about how the band has been able to become so massively popular on YouTube on their own, their strategy around creating content, and why they ditched their major label recording contract pretty quickly.

Keep reading. Meanwhile, here’s what Boyce Avenue sounds like.

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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