Indie Bands and Beer: Two Examples of a Match Made in Heaven

Music and beer go together like…well, music and beer. Two breweries have come up some ideas to keep this beautiful friendship going.

Item 1: Aeronaut Brewing Company (Somerville, Massachusetts)

Aeronaut’s T.R.I.P. beer comes with instructions on the label on how to get a free copy of a band called The Lights Out.  (Via Hypebot)

Item 2: Hurd Hops

This offer works in the opposite direction. Every month, a British site called Hurd will press up a limited edition 7-inch single that will include two tracks from an artist on their subscription service list. Subscribers will then get an offer of four bottles of beer or cider that will be shipped in the box with the record. The cost is £17.99 a month.

Bonus Item!

New Descendents beer was announced today by the Mikkeller Brewery.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

2 thoughts on “Indie Bands and Beer: Two Examples of a Match Made in Heaven

  • November 2, 2016 at 11:27 am

    Don’t overlook our own Keith’s who used to occasionally include compilation CD’s of East Coast music in it’s cases. Granted the band’s we’re all “indie” but they sure provided a good taste of the “local scene” and helped spread it around.

  • November 3, 2016 at 1:37 pm

    Also Collective Arts in Hamilton does something
    similar with links on their labels to a download
    or an artist’s work.


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