Indie Bands and Beer: Two Examples of a Match Made in Heaven
Music and beer go together like…well, music and beer. Two breweries have come up some ideas to keep this beautiful friendship going.
Item 1: Aeronaut Brewing Company (Somerville, Massachusetts)
Aeronaut’s T.R.I.P. beer comes with instructions on the label on how to get a free copy of a band called The Lights Out. (Via Hypebot)
Item 2: Hurd Hops
This offer works in the opposite direction. Every month, a British site called Hurd will press up a limited edition 7-inch single that will include two tracks from an artist on their subscription service list. Subscribers will then get an offer of four bottles of beer or cider that will be shipped in the box with the record. The cost is £17.99 a month.
Bonus Item!
New Descendents beer was announced today by the Mikkeller Brewery.
Don’t overlook our own Keith’s who used to occasionally include compilation CD’s of East Coast music in it’s cases. Granted the band’s we’re all “indie” but they sure provided a good taste of the “local scene” and helped spread it around.
Also Collective Arts in Hamilton does something
similar with links on their labels to a download
or an artist’s work.