Interested in the Future of Music? Then You Need to Attend This TONIGHT

This coming Thursday, I’ll be at Brock University with a bunch of other music industry types at Brock University in St. Catharines for a forum called “Music Matters: A Conversation About the Business of Today’s Music Industry.”  It’s going to be seriously good.  Here’s a summary:

Music is the soundtrack to our lives. We hear it on the radio, on commercials, and in the mall. We download it, stream it and share it. Music is more accessible than ever and yet the industry has never been more in flux.

On March 19, we will be hosting a behind the scenes look at success, marketing and making money in the era of free music. Music Matters: a conversation about the business of today’s music industry will discuss the challenges facing the industry, what’s involved in making music and how to ensure that new talent is nurtured.

Familiar names at Music Matters are broadcaster Alan Cross, who has spent over 30 years in the music business and is best known for his radio show “The Ongoing History of New Music,” musician Murray Foster, of The Cocksure Lads, Great Big Sea and Moxy Früvous, vice-president of marketing Ivar Hamilton for Universal Music Canada, Noah Mintz, an audio mastering engineer who has worked with some of Canada’s most successful indie and major label acts and Eric Alper, director of media relations for eOne Music Canada and a well-known music commentator.

Moderating the panel will be Todd Green, Goodman School of Business assistant professor of marketing, who researches corporate social responsibility in the music industry. More about the panelists.

Here’s more in an interview I did with The Niagara Falls Review. Hope to see you there.

When:  March 19th, 7:30-9:00 pm

Where: Sean O’Sullivan Theatre, Brock University

Cost: $5 – All proceeds go to MusiCounts

Tickets: Tickets can be reserved over the phone with a credit card or at the Brock Box Office on campus. Call 905-688-5550, ext. 3257

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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