Imagine this: you’re driving down the street around lunchtime and the radio is on. Up ahead is a McDonald’s. The song ends and the station moves to playing to commercials. The first ad you hear is one for McDonald’s, offering a deal on a Quarter Pounder with cheese meal.
Farfetched? Nope. Harmon-Kardon, a supplier of infotainment systems to the automotive industry and the new generation of connected cars, is working with a company called Placecast with their Aha app to do just this. From GigaOm:
Cool, no? Or a little too creepy? There’s more, too. Keep reading. (Thanks to Jim for the link.)