Interesting Panel Talk: How Millennials Consume Media
This panel discussion was held at the RAIN Conference in Nashville last month. Moderator Valerie Geller had a conversation with some Millennials (all students at the College of Media and Entertainment and Tennessee State University) about how they consume and interact with media. If you’re outside that generation, you’ll find this fascinating.
Great video.
I think its important though to recognize that targeting millenials as a group is kind of like playing ping pong against the drapes. The group is as broad and varied in their preferences as any before. Trying to group them together based on lifestyle tends to offend large numbers of them. Its probably the only fair generalized comment you can make about “millenials”.