Introducing a virtual K-pop star called Nævis. This is creepy.
K-pop acts are responsible for nearly 2% of the GDP of South Korea, which is saying something for a country that’s also home to Hyundai, Samsung, and LG. There are several megacompanies which act as factories for churning out K-pop acts and they make billions.
There’s a problem, though. Humans get burned out. There’s obligatory military service. There are controversies involving various forms of bad behavior. And worst of all, humans get old. How can you be in a carefree youthful K-pop band when you’re approaching 30?
The answer may be Nævis a virtual K-pop star designed by SM Entertainment. She’s (it’s?) the first solo virtual artist from this company. LG has been contracted to provide some of the generative AI technology.
Think record labels aren’t paying attention about how they can rid themselves of pesky meatbag musicians? Think again.
Here are samples of her (its?) debut solo single.
It’s sort of telling that even previewing this stuff requires you to let their marketing department get their fingers into your biz.
I think you missed on this on Alan. Naevis is a character in a story, tied to the group Aespa which is a group of 4 talented real humans that has done quite well in Korea and the World stage. There are real people behind the character…it’s not “AI art”.
Are you going to do a similar critisism of 2-D, Murdoc, Noodle, and Russel? Or how about Simon and Milo from Prozzak?
My mistake… the marketing requirements seem to be from this site, not whichever agency hucked up the AI thingamy. Either way, I appreciate the warning that clicking on something is going to actively dump tracking cookies on me.