Introducing JAAK and MΞTA : A “Blockchain pilot for the Media & Entertainment Industry”

Today (Saturday, Feb. 18) at the European Ethereum Development Conference (EDCON) in Paris, Vaughn McKenzie and his partners Freddie Tibbles and Viktor Tron, introduced JAAK, a London-based technology company that has worked with the UK’s performing rights organizations and Viacom to develop a blockchain aimed at the media and entertainment industry. JAAK’s platform, MΞTA, is described as “a decentralized open network for organizations to capture, store, verify and communicate commercial metadata drawing upon both Ethereum and Swarm.”

Working with EY, Viacom, PRS and PPL, JAAK’s team “observed that the diversity of revenue streams associated with the rapid transition to digital (has) increased the number of organizations capturing, managing, exchanging and using digital rights and usage metadata. Discrepancies found in the completeness, accuracy and management of this information can cause severe difficulty, or in many cases impossibility, when licensing content or remunerating the appropriate parties.”

JAAK will soon announce their official industry partners and begin accepting media and music groups to collaborate in using the platform. No additional information was provided prior to the launch, scheduled for noon EST Saturday.

For more information, go to JAAK.io.