iPod Sales Continue to Crater

If you follow the business fortunes of Apple, you’ll know that they hit it out of the park with their Q2 results yesterday.  Yes, iPad sales were a little softer than expected–flat, really–but just about everything else blew away expectations.

Just about everything else.  The iPod? Not so much.  Have a look at this chart from ZDNet.

iPod sales to Q2 2014

 

Yes, 400,000,000 (no, that’s not a typo) iPods have been sold since 2001.  But look at how few are being sold on a quarter-by-quarter basis today.  In the last quarter, less than 3 million units were sold.

It’s not like Apple is going to discontinue iPods anytime soon (I think) because they’re still a great gateway drug into the company’s ecosystem.  But don’t expect any further innovations, features or models.  They’re just going to let the iPod quietly die of old age.  By the time it’s gone, we’ll barely notice.

More here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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