iPod Sales Continue to Crater
If you follow the business fortunes of Apple, you’ll know that they hit it out of the park with their Q2 results yesterday. Yes, iPad sales were a little softer than expected–flat, really–but just about everything else blew away expectations.
Just about everything else. The iPod? Not so much. Have a look at this chart from ZDNet.
Yes, 400,000,000 (no, that’s not a typo) iPods have been sold since 2001. But look at how few are being sold on a quarter-by-quarter basis today. In the last quarter, less than 3 million units were sold.
It’s not like Apple is going to discontinue iPods anytime soon (I think) because they’re still a great gateway drug into the company’s ecosystem. But don’t expect any further innovations, features or models. They’re just going to let the iPod quietly die of old age. By the time it’s gone, we’ll barely notice.
