Ipsos Global Music Consumption Survey #MM12
Here at Music Matters in Singapore, Ipsos offered up some top-line numbers from their latest global survey on music consumption. Here are a few highlights:
- More than half the people in the survey (52%) listening to music online on a regular basis
- 31% shared music on some kind of network
- Indonesia and India biggest listeners of online music on a per capita basis.
- The people Mexico are big streamers of music. They just don’t like paying for it.
- However, the Mexicans pale in comparison to the Brazilians with 69% of them get streaming without paying for it.
- 17% of music consumers purchased a music CD in a store (That’s the global average)
- The Asia-Pacific region still buying physical product more than anywhere else. Indian are the biggest purchasers of physical product with 40% buying CDs in stores or online.i
- 26% of the people in the survey downloaded a music app over 30 days. Compare that to just 13% in North America and 53% in India and Indonesia over the same period.
- How do you hear about new music? 35% radio, 33% TV, 32% social network
- How the people in the survey are listening to music: 28% radio, 25% PC, 20% mobile
Here at Music Matters in Singapore, Ipsos offered up some top-line numbers from their latest global survey on music consumption.