Ipsos Global Music Consumption Survey #MM12

Here at Music Matters in Singapore, Ipsos offered up some top-line numbers from their latest global survey on music consumption.  Here are a few highlights:

 

  • More than half the people in the survey (52%) listening to music online on a regular basis
  • 31% shared music on some kind of network
  • Indonesia and India biggest listeners of online music on a per capita basis.
  • The people Mexico are big streamers of music.  They just don’t like paying for it.
  • However, the Mexicans pale in comparison to the Brazilians with 69% of them get streaming without paying for it. 
  • 17% of music consumers purchased a music CD in a store (That’s the global average)
  • The Asia-Pacific region still buying physical product more than anywhere else.  Indian are the biggest purchasers of physical product with 40% buying CDs in stores or online.i
  • 26% of the people in the survey downloaded a music app over 30 days.  Compare that to just 13% in North America and 53% in India and Indonesia over the same period.
  • How do you hear about new music?  35% radio, 33% TV, 32% social network
  • How the people in the survey are listening to music:  28% radio, 25% PC, 20% mobile

 

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Ipsos Global Music Consumption Survey #MM12

  • May 25, 2012 at 8:31 am
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    Here at Music Matters in Singapore, Ipsos offered up some top-line numbers from their latest global survey on music consumption.

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