Apple has always made a big deal about respecting its customers’ privacy, even going to far as to deny law enforcement authorities the ability to break iPhone security measures. So what’s this about the company selling iTunes data to third parties?
A lawsuit has been filed in the US by three users, alleging that Apple has broken privacy and data protection laws by selling data on what’s being purchased from iTunes.
In other words, if you downloaded that Creed album, that dirty little secret may have been sold to someone.
As reported by CompleteMusicUpdate.com,
“The legal claim alleges that Apple sells, rents and transmits to third parties information about iTunes customers and the purchases they have made. This, the plaintiffs argue, conflicts with the tech giant’s marketing communications around data privacy, which included a billboard in Las Vegas featuring the slogan ‘what happens on your iPhone stays on your iPhone.'”
From the lawsuit:
“The data Apple discloses includes the full names and home addresses of its customers, together with the genres and, in some cases, the specific titles of digitally-recorded music that its customers have purchased via the iTunes Store and then stored in their devices”.
“Apple profits handsomely from its unauthorized sale, rental [and] transmission” [of this data]. It does so at the expense of its customers’ privacy and statutory rights because Apple does not notify let alone obtain the requisite written consent from its customers prior to disclosing their personal information.”
A big deal? Money-wise, probably not. Legal specialists say the plaintiffs could win damages of $250 to $5,000. PR-wise, though, this would be an Apple nightmare.