Maybe. A company called Intellitix (a Canadian company, no less), which specializes in RFID chips in things like wristbands, is working on systems that could make scalping and ticket fraud history. And things are looking up.
After proving the technology at events ranging from Lollapalooza and Coachella to Moogfest and Le Festival d’été de Québec, Intellitix wants to move even further afield. From Billboard:
Negotiations are currently taking place with a number of U.K. and European festivals to utilize Intellitix’s tech offering for next year’s festival season, adds Jenner, who says that the reaction from festival organizers has been “hugely positive.” Eurosonic Noorderslag, the European Music Conference and Showcase Festival, held in the Netherlands, January 11-14, is the first European event to partner with Intellitix.
What would the advantages be? Well, for one, the time it takes to get into a gig would be reduced. The technology can process 2,500 people per hour at each entrance portal. That means no more long, boring lines outside the gates. And it could also be adopted for cashless transactions for everyone from food to swag.
On the other hand, it’s a way to track the movements and habits of festival goers. Depending on your perspective, this might be a good thing or a bad thing.
Look for more news at Intellitix in 2012.