There’s been much talk in the radio industry blogosphere about the health of rock radio. (Read my concerns here).
Not everyone agrees with some of these Chicken Little assessments as consultant Sean Ross points out in his weekly newsletter.
“It’s ironic that the ‘new’ WHFS (WWMX-HD-2) Baltimore appeared this year just in time for the latest slew of ‘rock radio is dead’ headlines. WHFS’ switch from Alternative to a Latin Tropical format in 2005 set off its own spate of press stories, many of them wrongheaded. WHFS had a successful direct competitor in Washington, D.C., its primary market at the time. Its format switch said as much about the priorities of owner CBS Radio, which switched it in a pre-PPM era when major groups were on a Spanish-language building boom. But WHFS was a brand name to the consumer press and totemic for the format.
“The ‘rock radio is dead’ stories took on a new life last week with the rock-to-talk flips of WHTQ (96 Rock) Orlando, Fla., and WYSP Philadelphia. Whatever the travails of the Alternative format, and more about that in a minute, you would be wrong to extend them to all of Rock radio…”