Streaming is dominated by hip-hop, R&B, and pop. If you’re going to be a star and make millions like Drake and Ed Sheeran, your music has to fall into one of those buckets.
But what if you don’t? What if you’re into a type of music that doesn’t (yet) resonate with the Streaming Generation? You could be in big trouble.
Rock musicians can tour to make up for the fact that they’re not selling music anymore and that we’re still waiting for rock fans to take up streaming in meaningful numbers. If they’re entrepreneurial, they can get into things like sync deals and other licensing arrangments. It’s not nearly as good as the old days when fans bought pieces of plastic, but it’s at least something. Same thing for country artists.
But once we get beyond the most popular genres, what are artists to do? If you’re into jazz, classical or something like soul, you’re already in a niche-y place. You might have been able to make a living when people bought records, but now it’s obvious that streaming is not your friend.
This is from HypeBot:
[T]he immediate dilemma facing artists, and it has an inordinate impact on jazz, soul, classical, blues and other similar genres with older audiences. Some artists are leaving the industry, some are changing their music to appeal to younger ears, and thousands of others have decided not to release any new music because they simply can’t make money recording anymore.
The pay-per-stream world in which we now live in is killing musicians in these genres. This is obviously not good.