It sure looks like TikTok is prepping a streaming music service
Does the world need another streaming music service? I mean, there are dozens of them out there already with dominance going to Spotify, Apple Music, Amazon Music, and YouTube Music. But if we step back, we can see that there’s a good business case for this. And there’s evidence that TikTok is moving ahead with the plan. Consider:
- TikTok is built on tech and features originally created for a music-related appl called Musical.ly. TikTok bought that company in 2017.
- TikTok is owned by ByteDance, a Chinese tech company that owns a streaming music app called Resso, which is available in India, Indonesia, and Brazil. There was a rumour that Resso might launch in Australia, too.
- The name “TikTok Music” is currently being traded in a number of countries, including Singapore and Australia. The term “Music Station” is mentioned in some of those filings.
- The term “Music Station” was formerly owned by a now-bankrupt British digital music company called Omniphone. Guess who secretly bought Omniphone in 2016? Yup.
- TikTok is hiring people with technical experience in the streaming music space in both China and the U.S.
- TikTok has over one billion users already.
Think it’ll happen?