Music Industry

It sure looks like TikTok is prepping a streaming music service

Does the world need another streaming music service? I mean, there are dozens of them out there already with dominance going to Spotify, Apple Music, Amazon Music, and YouTube Music. But if we step back, we can see that there’s a good business case for this. And there’s evidence that TikTok is moving ahead with the plan. Consider:

  • TikTok is built on tech and features originally created for a music-related appl called TikTok bought that company in 2017.
  • TikTok is owned by ByteDance, a Chinese tech company that owns a streaming music app called Resso, which is available in India, Indonesia, and Brazil. There was a rumour that Resso might launch in Australia, too.
  • The name “TikTok Music” is currently being traded in a number of countries, including Singapore and Australia. The term “Music Station” is mentioned in some of those filings.
  • The term “Music Station” was formerly owned by a now-bankrupt British digital music company called Omniphone. Guess who secretly bought Omniphone in 2016? Yup.
  • TikTok is hiring people with technical experience in the streaming music space in both China and the U.S.
  • TikTok has over one billion users already.

Think it’ll happen?

(Via MBW)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38159 posts and counting. See all posts by Alan Cross

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