It sure looks like TikTok is prepping a streaming music service

August 16, 2022 Alan Cross 0 Comments

Does the world need another streaming music service? I mean, there are dozens of them out there already with dominance going to Spotify, Apple Music, Amazon Music, and YouTube Music. But if we step back, we can see that there’s a good business case for this. And there’s evidence that TikTok is moving ahead with the plan. Consider:

TikTok is built on tech and features originally created for a music-related appl called Musical.ly. TikTok bought that company in 2017.
TikTok is owned by ByteDance, a Chinese tech company that owns a streaming music app called Resso, which is available in India, Indonesia, and Brazil. There was a rumour that Resso might launch in Australia, too.
The name “TikTok Music” is currently being traded in a number of countries, including Singapore and Australia. The term “Music Station” is mentioned in some of those filings.
The term “Music Station” was formerly owned by a now-bankrupt British digital music company called Omniphone. Guess who secretly bought Omniphone in 2016? Yup.
TikTok is hiring people with technical experience in the streaming music space in both China and the U.S.
TikTok has over one billion users already.

Think it’ll happen?

(Via MBW)