Music Industry

iTunes is crashing. This can’t mean Apple is gonna bail. Or does it?

Earlier this year, rumours started to circulate that Apple was making plans to sunset the iTunes music store. Music consumers who want to purchase digital files under certain circumstances (my hand is up) are concerned, even though Apple denied the story. Streaming is great, but sometimes you need the digital track.

Meanwhile, Apple Music subscriber numbers continue to rise. In a note to investors, Morgan Stanley says that over the next five years, the number of Apple Music users should reach 164 million (top graph).

If we flip over to iTunes, you can see how things are in decline (bottom graph).

Uh-oh. More at Apple Insider.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38536 posts and counting. See all posts by Alan Cross

Let us know what you think!

This site uses Akismet to reduce spam. Learn how your comment data is processed.