Music Industry

Job Opening for the Music Department at McDonald’s. Wait–What?

Looking for a new gig? How about a position with McDonald’s Global Digital Team?  The company is currently looking for a Product Director, Music and Entertainment, probably for their new San Francisco office.

Wait. A music director for McDonalds?

Like many other companies, McDonald’s is looking to make a consumer connection using music; in this case, it looks like they want to roll out a rewards program for customers. Here’s the job posting:


  • Create the customer strategy and product roadmap for a variety of digital music and entertainment experiences that McDonald’s will provide to customers
  • Establish multi-channel music and emerging entertainment programs to reward our most enthusiastic customers and drive frequency.
  • Lead the customer evangelism by identifying unmet customer needs, defining customer requirements, articulating the customer journey and defining minimally viable products
  • Leverage music and product management experience with direct-to-consumer companies
  • Evaluate and select vendors and negotiate contracts within the music and entertainment industries
  • Develop a vision, excite people across the McDonald’s system globally with ideas, and get products quickly to market
  • Author key product definition artifacts including narratives, requirements, use cases, personas and success metrics
  • Collaborate with cross functional teams in the areas of design, engineering and brand marketing to align and execute consumer product strategy
  • Own and drive product roadmaps and deliverables for key experiences

Minimum Requirements

  • Minimum 7+ years experience in product management for consumer technology, Internet, digital media or e-commerce
  • Deep knowledge of music licensing practices and digital rights management
  • Significant experience developing and building music and entertainment products
  • BS/BA required; graduate degree preferred
  • Technical skills and business accumen necessary to grasp complex concepts and develop clear, concise, synthesized recommendations
  • Ability to work at a fast pace while managing competing priorities; start-up experience preferred
  • Ability to conceive new markets and new products from scratch, evangelize and drive success within a larger organization
  • Demonstrable track record of shipping products and hands-on execution in product delivery
  • Skilled at project and product planning, including product definition, feature prioritization, trade-off processes, and roadmap creation
  • Strong ability to work cross functionally to help shape the product and experiences
  • Self-starter with strong bias for action
  • Passionate about pop-culture, follows trends and innovations within the entertainment industry
  • Possesses vast knowledge about a variety of popular, contemporary music

Interested?  More at Hypebot.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38165 posts and counting. See all posts by Alan Cross

2 thoughts on “Job Opening for the Music Department at McDonald’s. Wait–What?

Let us know what you think!

This site uses Akismet to reduce spam. Learn how your comment data is processed.