Justin Bieber’s Grey Cup Wheels

Outside Toronto’s Air Canada Centre Friday night, fans on their way to a Who concert stopped and stared at the car parked on Bremner Boulevard.  What was that?  An honest-to-God Biebermobile, that’s what.

It was a 2013 Bentley Mulsanne, a car with a list price of somewhere well north of $300,000.  Maybe $400,000 once you start piling on the options.  What was it doing there parallel parked next to a standard Toyota Corolla? Waiting for Bieber.

The Biebster is part of the halftime performance at this Sunday’s Grey Cup between the Toronto Argonauts and the Calgary Stampeders at the Rogers Centre. Given that this the 100th anniversary of the CFL championship, no expense has been spared.  This includes flying in the Biebster.

Naturally, he’s not expected to just walk in the doors himself.  He’ll be chauffeured in serious style.

Mulsannes aren’t exactly common in Toronto.  In fact, you’d be hard-pressed to find one anywhere in Canada. This Bentley had to be specially procured from Michigan and came with its own driver, minder and a whack of Bieberiffic insurance.

Bentley is owned by Volkswagen.  Within the division is an office that provides wheels for celebrities on a case-by-case basis.  A buddy of mine met the head of that office earlier this year and mentioned that he was involved in staging the musical end of the Grey Cup festivities.  Would a Bentley be available for Mr. Bieber?  

“Absolutely,” came the word.  

Which brings us back to the Mulsanne parked outside the Who show.  My buddy found the minder and she gave me the keys.  I blooped the security system and sat down behind the wheel.

I couldn’t find the ignition because it turns out you don’t need one.  The key fob is location aware, so all you have to do is push the Engine Start button.  

The car roared to life.  Or at least I think it did.  The gauges lit up and the tachometer registered something in the 1000 RPM range, but the damn thing was so smooth and quiet, the powerplant (all 650 BHP of it) was virtually silent.  And check out this centre stack console.

You can’t see it all that well in the above picture, but there’s a drawer concealed just below the three dials. (There’s a better look at it below.) Pull it out and you’ll immediately understand that it’s where you’re supposed to hook up and store your iPhone out of sight. (Interesting point:  Bentley still provides the old 30-pin connector and not the new Lightning one.)

So if you’re in Toronto for the Grey Cup and you see an olive(ish) green Bentley with Michigan plates rolling through downtown, that’s the Biebermobile.  And oddly, the windows aren’t blacked out.  The paparazzi will love that.

Biebs?  If you’re back with Selena and she’s with you this weekend, try not to get the leather too sticky.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Justin Bieber’s Grey Cup Wheels

  • November 24, 2012 at 9:38 pm

    Wasn't the Biebs if the car was at ACC last night. He was polluting the soundwaves in the Nation's Capital last night so that car was someone else's ride!

    And a nice ride it is!


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